B2B Brand Strategy
A "Brand" is a set of assets and attributes that are linked to a brand name that add to the value of a product, service, or business organization. Brands are created to serve customers and a strong brand must integrate essential multiple components that embrace customer interactions, employee communications, corporate philosophy and the traditional advertising and marketing efforts. A brand extends through your employees, customers, the media and even the general public.
Based on our tested process, we identify key actions items and implement all phases of your business to business branding strategy.
- Corporate Identity and Brand Strategy: We create a road map for developing your brand both externally and internally. Building customer awareness, communicating the brand's message and creating customer loyalty takes time. This means that management must "invest" in a brand.
- Brand Positioning or Repositioning Strategies: Define the position a brand occupies in a market in the minds of business and consumers. Strong brands have a clear, believable and sustainable position in the target market.
- Brand Messaging and Communication Strategy: We will create and implement a plan to develop and sustain customer perceptions. Initially, the challenge is to build awareness, then to develop the brand personality and reinforce the perception. These include website and intranet development, corporate and product literature, videos, trade advertising campaigns, and employee awareness communications.
- Monitoring and Refining Brand Strategy: Business conditions change and so do the perceptions of your brands. We will help you keep aware of your position in the marketplace and assist you in developing and implementing changes to your brand strategy.