THE "P's" OF MARKETING

We understand the challenges of industrial manufacturing and related service companies and have expertise in all areas of Business To Business marketing. With our internal resources, real B2B industrial experience, and network of associates we can bring an extraordinary team together to meet all your business growth and marketing needs.

The 5 P's of Marketing (Yes, we know there are supposed to be 4)

  • Plan: Strategic market planning, industry research, competitive analysis, SWOT analysis, product line analysis, and measurement techniques all contribute to effective plan development.
  • Price (customer cost): Pricing strategies based on business strategy, market forces, competitive situations, and product value analysis.
  • Place (customer convenience): Sales force analysis, CRM, e-commerce, distribution channel management, loyalty and incentive programs.
  • Product (customer value): Product management, portfolio analysis, ideation, new product development, product launch strategies
  • Promotion (customer communication): Branding programs, public relations, advertising, trade shows, promotional programs, internet and website marketing, search engine optimization email marketing