Why Gingerquill?

Working exclusively in the B2B environment, we have developed a deep and intimate understanding of the needs of all the stakeholders involved at every step of your complex buying cycle. This includes not just your customer's multiple influencers, specifiers and decision-makers, but also distributors, agents, manufacturer's reps, media contacts, trade associations, and complementary . 

We understand how to add value to your marketing team, to your brand, and to your company's bottom line.  We plan, create and implement cost-effective, as well as strategically-effective, integrated marketing plans.   

Strategically Driven, Creatively Inspired Integrated Marketing  

We are firm believers in the need to plan, create, implement and measure...in that order. Outstanding creativity, and truly effective programs, are only possible when we've put together a strategic road map. We must understand your products, markets, target audiences, distribution methods and competitors; your internal and external strengths, weaknesses, opportunities and threats (SWOT); your business, marketing and sales objectives. Armed with this deep understanding of your business, we are then able to put together a strong strategic plan along with creative that inspires your audiences to act.  It's our left brain logic, right brain intuition one-two punch. 

  • We are highly experienced in your markets.  Since we specialize solely in business-to-business marketing communications, we know and understand manufacturers, distributors, dealers, editors, publishers, media reps and most importantly, your customers.
  • First and last, we serve as strategic marketing consultants for our clients.  To the extent you allow us, we immerse ourselves in your strategic marketing planning and implementation process. 
  • We are not just a marketing communications company or agency, but a terrific full service marketing business team that understands that we need to know you and your company, in order to do our work well.  
  • We listen.  As simple as that sounds, if you've worked with other marketing agencies, you know how rare that is.
  • Our egos are checked at the door.  We're in the idea business, but you will never feel that we're trying to blindly sell our ideas, with no room for input or compromise.  There is a fine line here - while we pride ourselves on creativity and being proactive, sometimes the best ideas are born out of a healthy collaboration between our agency team and yours.
  • We understand, value and nurture the human-to-human relationships that exist between agency personnel and our clients, media reps, editor, vendors and suppliers.  We work hard to make sure your dealings with us are pleasant and professional.  
  • Our results-oriented approach to public relations and publicity is truly unique.  Return-on-investment for our clients is routinely 400 to 800 percent.
  • We are streamlined and responsive as well as extremely cost-effective.